We sell and install carpet, hardwood, vinyl, laminate, and rubber flooring, comm. and residential.i
We offer a free, non-obligatory shop-at-home service and will provide a free estimate for you flooring selection. We have an extensive line of carpet, vinyl, hardwood, tile, and laminate flooring. Our seasoned technicians, as well as our 32 years experience will certainly benefit you. We are accredited with the Better Business Bureau with an A+ rating. We boast an A rating with Angie's List, 4.7 out of 5.0 Home Advisor (formerly Service Magic) rating, with over 150 outstanding customer responses. Please contact us to begin a discussion on the various products we offer that will best suit your individual needs. Looking forward to talking to you!
Keywords: carpet, vinyl, linoleum, tile, hardwood, laminate, flooring, installation, floor coverings, NJ, new jersey, monmouth county, ocean county, middlesex county, burlington county, somerset county, hunterdon county, mercer county, repairs, restretch.
Interview Q&A
How long have you been in business?
We have been in business since September, 1980.
What is your primary product or service?
We sell and install floor covering products, such as carpet, sheet vinyl, vinyl tile, hardwood, laminate, and rubber flooring. We are well-experienced in both residential and commercial projects.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
In 1980, I was a buyer of fine jewelry. I have been in retail since childhood, and have developed a keen interest in tailoring the product and service to meet the individual needs of the customer. With this interest as a motivator, I have developed listening skills that result in great customer satisfaction.
How do you differentiate yourself from other businesses in your category and area?
I have kept my business at a level where the focus is on the customer, not the operation. It is very important to me that the flooring selection is suitable to the customer because that family will be affected by the product nearly every day for likely a decade or more. Therefore, I bring various "tools" with me to facilitate the perfect choice. When I call the customer after the installation is complete, I enjoy hearing them go on about how wonderful their home is and how happy they are about the selection and the smooth and professional installation. I love to share this happy experience with them. Many have left outstanding reviews with various websites describing their positive experience. I cherish their kind words and willingness to share with others.
How many locations do you have and do you have plans to expand?
We have expanded into the commercial and government market extensively. The strategy is to acquire the sharp pricing from manufacturers that is offered to dealers who purchase large volumes of products, while maintaining the intimacy on the residential aspect of the company. Therefore, I can keep my residential clientele close at heart and continue to give them the attention they deserve, yet offer the pricing of the larger, more anonymous companies. Furthermore, with a shop-at-home service, our "locations" are nearly infinite because we operate on site. This keeps our expenses down, which we pass along to the customer.
Provide detailed directions to your location
No need for directions. Just call us and we will come to you. You can remain in the comfort of your home and continue about your daily routine with children, pets, phone calls, home maintenance, etc., without missing a beat. Let us deal with the traffic, parking, and weather conditions. We want you to be in a relaxed and comfortable mood because that is when you will be able to make the best selection for your home.
What type of payments do you accept?
Regular checks, cash, and all major credit cards.
Which areas do you service?
We service all of NJ. Our primary focus is Monmouth, Ocean, Middlesex, Burlington, Mercer, Somerset, Morris, Union, Hunterdon, and Camden Counties.
Who owns your company or runs daily operations?
I am the owner and operator of my company.
What are your hours of operation?
Our hours are very flexible. We also have night and weekend appointments. We have even made several appointments at 10:00 p.m. to accommodate commuters who work in Manhattan and live in South Ocean County. Our hours are your hours.
What is the best compliment anyone can give you?
That they appreciate my sincere efforts in making them happy with our products and services.
What is your favorite quote or Bible verse?
"......He will my shield and portion be..." from Amazing Grace. It eliminates all stress and worry, and leaves me free to follow a journey toward selflessness knowing my needs will be met. I say this phrase silently to myself several times a day. It is very fulfilling.